be.first

From spark to system

Defining a platform for people who share, discover and inspire
Defining a platform for people who share, discover and inspire

be.first is a social platform for sharing product experiences. There were no digital guidelines, iconography or standardised assets rules, making design inconsistent

During my tenure at Platinum Seed, I was responsible for extending the initial brand foundation created by Old Shanghai Firecracker Factory for be.first. The result was an extensive and robust framework for creative exploration while maintaining brand integrity.

This comprehensive guide brought all visual assets and brand elements into complete harmony, establishing clear guidelines that balanced creative freedom with consistent brand expression.

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AVB

Defining a brand built on speed, transparency and trust

Urbian

Designing at the intersection of strategy and experimentation

AnyVan

Unifying experiences for a logistics trailblazer