Urbian

An agent of change

Designing at the intersection of strategy and experimentation
Designing at the intersection of strategy and experimentation

As part of Urbian's culture of innovation and growth, we dedicated certain Fridays to passion projects. I chose to focus on Urbian's own brand identity, recognising the need to establish a clear baseline around visual assets, colour systems and brand applications.

This internal project helped create consistency across the agency's own touchpoints while demonstrating our brand development capabilities to clients.

This internal project helped create consistency across the agency's own touchpoints while demonstrating our brand development capabilities to clients.