Just miles better

The rapid pace of business growth had outpaced brand consistency efforts, resulting in conflicting descriptors like 'corporate,' 'pro,' and 'business' being used interchangeably. It was crucial to ground this refined brand within the larger AnyVan ecosystem while ensuring it felt distinct enough to compete effectively in the commercial logistics market.

The process began with a thorough clean-up and consolidation of existing brand assets, followed by the creation of a new visual language and detailed brand guide for approval and iteration.

Once finalised, I digitised the system, embedding AVB into the group’s centralised brand ecosystem.

I then designed and built the AVB marketing website — translating the refined identity into an engaging digital experience that embodied the brand’s sharper positioning.

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