Smart paint, smarter experiences

At Platinum Seed, I was tasked with bringing vibrancy and innovation to Duram's website by designing an immersive colour exploration section for their marketing site. Rather than organising their extensive colour offerings solely by traditional categories like family, range and product type, I proposed a more evocative organisational system. This approach allowed users to discover their perfect shade through new and inventive pathways, making the colour selection process both intuitive and inspiring.