MagicVan

The power of doing good

Charity initiative delivering free moving services to schools, community projects, and charitable organisations
Charity initiative delivering free moving services to schools, community projects, and charitable organisations

MagicVan is AnyVan’s community-focused initiative, offering free moving services to charities, schools, and community groups doing positive work. The goal was to craft a distinct, approachable identity, tied to AnyVan, while emphasising generosity, warmth, and accessibility

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At AnyVan, I was tasked with branding their charitable initiative, MagicVan. The challenge was finding the right balance between originality and the often clichéd symbolism typically associated with NGOs. By combining recognisable charitable cues with logistics and transportation elements, I developed a playful mark and brand identity that gave MagicVan its own distinct personality. This approach allowed the charity to carve out its own space within the wider ecosystem while remaining clearly connected to the AnyVan brand language.

MagicVan demonstrates the power of brand design to amplify purpose. Cohesive, approachable visuals allow the program’s mission to shine

Foonda

Mapping opportunity through design

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A collection of focused, distilled pieces of design

Jive Cooldrinks

Channeling brand energy into dynamic digital experiences