Street energy meets digital rhythm

When I joined the project at Platinum Seed I was asked to redesign Jive’s marketing website so that its new brand positioning and visual identity translated smoothly into the digital world. The brief was challenging. Jive is playful and vibrant and I needed the site to feel alive, to work across devices and remain true to that energy.

I built a responsive digital experience that channels Jive’s vibrant personality. I designed bold visuals layout and interactions that make the personality of the brand come to life online. I treated the site not just as a brochure but as a space where Jive’s sense of fun and community pulses through every scroll and click.

As part of a larger through-the-line campaign I also created the Street Eats “Flavour Map”. This interactive feature linked Jive with Cape Town’s street food scene. Users could discover top street food spots while exploring how Jive’s dynamic flavours sit naturally alongside vibrant street culture. The map felt like more than a marketing tool. It offered real value, giving people a way to explore their city while connecting them to the spirit of the brand.

Through this project I proved that digital design can do more than showcase. It can reinforce a brand’s world view build community and deliver utility.